The Shorthorn held the annual fall festival to help promote the school newspaper. Press Fest gave students the opportunity to join by taking pictures, playing games, winning prizes, and giving their feed back on the newspaper. The Shorthorn staff also got to enjoy the festival by enjoying live music and free refreshments. At the festival the Shorthorn talked about the new app that was launched. It will provide different news sections that will be updated daily. The Shorthorn app will also have coupons to local businesses and dinning areas around the campus. The app is now available on iTunes and the android market.