Darren “Daz” McColl, the Global Chief Brand Strategy Officer for SapientNitro, has developed brand strategies and communications campaigns for brands including McDonald’s, Footlocker, ESPN, Volvo and Coca-Cola. McColl visited campus October 20 to give presentations during a public relations campaigns class and an American Advertising Federation (AAF) meeting. He discussed storyscaping, which connects consumers to brands through technology and storytelling. He co-wrote a New York Times Best Seller titled Storyscaping: Stop Creating Ads, Start Creating Worlds, which hit shelves in April.
by Raegan Cardwell