The Panthers and the Broncos played a hard match this past Sunday with the Broncos coming out as the final champions. Many people tuned in for the big football game, but stayed for the creative commercials. These are anticipated every year by consumers and is one of the biggest promotions on television. What makes them so effective to the public? What is driving their success and continuing to propel the companies forward? UTA’s advertising executive, Roby McEuen gives some insight to what goes on behind the advertisements as well as the reason for their success.